Why compare term plans? This question is very important. The answer is not just difference in premium or different claim settlement ratios of companies. But different companies provide various other features that add to the basic term plan. Be it monthly income or extra coverage for some critical diseases, some companies hire a specialist team to provide claim assistance to the nominee etc. Thus, when purchasing a term plan one must be aware of the different features or riders (added benefits) provided by the insurer. Each person has a different type of requirement. Thus, one must be clear which company provides those features in their term plans that suit their requirements best. Thus, comparing term plans before just buying is a wise thing to do and all experts recommend it.
Now another question comes, how to compare? This is a very relevant question because nowadays you find insurance companies in every nook and corner. LIC is no more the sole player selling life insurance. With so many companies offering term plans with different features, it is havoc to even dare to think of comparing. These agents would do anything in their capacity to make you believe that only their company's plan is the best. So, you don't get the right information. We cannot expect you to study websites of all the insurance companies and chart out the best plan for yourself.
That problem is now addressed to a great extent by the rising capacity these insurance web aggregators are assuming in the insurance space. They intend to provide unbiased comparison in a very consumer friendly way. Thus, it is a good initiative taken by IRDA to promote Insurance Web Aggregators that provide healthy comparison in the best interest of the consumer.